Work out the final price of any product after applying a discount and see exactly how much you save.
Learn how to work out discounts and spot the genuinely good deals
The most common type of discount. A percentage is taken off the original price.
Offers that mean buying several units. Buy one get one free (BOGOF) works out at a 50% discount per unit.
Be careful with these offers. "Second item half price" is only a 25% real discount across the whole purchase.
20% plus an extra 10% is NOT 30%. The discounts are applied one after the other, they are not added together.
We answer the most common questions about offers and sales
Knowing how to work out discounts correctly is essential for making smart buying decisions and not falling for fake offers. This calculator tells you the final price of any product after applying a percentage discount, clearly showing how much money you save and what percentage of the original price you are actually going to pay.
The formula for working out a discount is simple: multiply the original price by the discount percentage (as a decimal) to get the saving, or simply multiply by (1 - discount) to get the final price. This calculator does the whole thing for you.
Memorise these multipliers to work out discounts in your head without a calculator:
When you are told "20% plus an extra 10%", the real discount is NOT 30%. The discounts are applied one on top of the other:
Original price
£100
After -20%
£80
After a further -10%
£72
Real discount
28%
Formula: Final price = Original × (1-d1) × (1-d2) = 100 × 0.80 × 0.90 = £72
Plan your shopping by knowing the sale dates when you will find the best discounts:
Use tools such as Keepa or CamelCamelCamel for Amazon, or PriceRunner and Idealo to compare. Many retailers inflate prices before the sales.
On BOGOF or multibuy offers, divide the total price by the number of units. Sometimes the "offer" pack is dearer than buying the items separately.
80% off branded products is suspicious. The original price was probably inflated artificially.
One shop's "sale" price may be another's everyday price. Never buy without comparing at least 2-3 options.
The biggest saving is not buying what you do not need. 70% off is still spending money on something unnecessary.
Tip: In the winter and summer sales, discounts usually deepen from the second week onwards. If you can wait, you will find better prices (though with less choice of sizes and styles).
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